Mypay Financial Solutions Limited
Job Title: Marketing and Digital Channels Manager – Payment Service Provider
Location: The position is based in Lusaka, but will involve local travel
Job type: 2-year contract
About Us:
Mypay Financial Solutions Limited is a startup and a new player in the mobile wallet industry, dedicated to providing innovative and secure digital payment solutions. We are seeking a dynamic and experienced Marketing and Digital Channels Manager to lead our marketing efforts and drive the growth of our mobile wallet platform.
Position Summary:
As the Marketing and Digital Channels Manager, you will be responsible for developing and executing comprehensive marketing strategies to promote our mobile wallet platform. You will leverage various digital channels and traditional marketing tactics to increase brand visibility, acquire new users, and enhance user engagement.
Key Responsibilities:
Marketing Strategy: Develop and implement a robust marketing strategy aligned with business goals and objectives to drive user acquisition, retention, and engagement.
Digital Channel Management: Manage and optimize digital marketing channels, including social media, email marketing, paid advertising, content marketing, and search engine optimization (SEO).
Content Creation: Create compelling and relevant content for various digital channels to attract and engage users. Ensure content aligns with brand messaging and values.
User Acquisition: Implement user acquisition campaigns to attract new mobile wallet users through targeted digital advertising, partnerships, and promotions.
User Retention: Develop strategies to increase user retention rates through personalized communication, loyalty programs, and feedback mechanisms.
Analytics and Reporting: Monitor and analyze marketing performance metrics, generate reports, and make data-driven decisions to optimize campaigns and achieve KPIs.
Budget Management: Manage the marketing budget efficiently, ensuring maximum ROI while tracking expenses and forecasting future needs.
Cross-Functional Collaboration: Collaborate with product development, customer support, and sales teams to align marketing efforts with overall business objectives
Compliance: Stay updated on relevant industry regulations and ensure marketing materials and campaigns comply with legal and regulatory requirements.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field (Master’s degree is a plus).
Proven experience in marketing roles, preferably in the financial or fintech industry.
Strong knowledge of digital marketing strategies and channels.
Proficiency in marketing analytics and tools.
Excellent communication and interpersonal skills.
Creative thinking and problem-solving abilities.
Ability to work independently and as part of a team.
Up-to-date with industry trends and best practices.
Method of Application
Interested candidates are invited to submit their resume, cover letter to [email protected]
Please include “Marketing and Digital Channels Manager Application – [Your Name]” in the subject line.
Benefits:
Mypay Financial Solutions Limited offers competitive compensation packages, health benefits, and opportunities for career growth within a dynamic and innovative industry.
Deadline for Applications:
15th September 2023.
Mypay Financial Solutions Limited is an equal opportunity employer and welcomes applications from candidates of all backgrounds.