ENGIE Energy Access (Africa)
We are building a diverse and inclusive team and this opportunity is open to any qualified internal and external applicants. Women, candidates from Africa and those with experience working on the continent are particularly encouraged to apply for this role.
About ENGIE Energy Access (EEA)
ENGIE Energy Access is the leading Pay-As-You-Go (PAYGo) and mini-grids solutions provider in Africa. The company develops innovative, off-grid solar solutions for homes, public services and businesses, enabling customers and distribution partners access to clean, affordable energy. The PAYGO solar home systems are financed through affordable instalments from $0.19 per day and the mini grids foster economic development by enabling electrical productive use and triggering business opportunities for entrepreneurs in rural communities. With over 1,700 employees, operations in nine countries across Africa (Benin, Côte d’Ivoire, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, Uganda and Zambia), over 1.6 million customers and more than 8 million lives impacted so far, ENGIE Energy Access aims to impact 20 million lives across Africa by 2025.
www.engie-energyaccess.com
Job Overview
The Brand and campaign Specialist at ENGIE will play a pivotal role in executing our marketing strategies to enhance our brand’s visibility, engage with our target audience, and drive the adoption of sustainable energy solutions. This individual will bring innovative ideas and a data-driven approach to promote our products and services, ultimately contributing to our mission of accelerating the transition to a carbon-neutral economy
Key Responsibilities
Strategy Execution:
Implement and monitor marketing campaigns across multiple channels, ensuring they align with our brand’s mission and goals.
Content Creation:
Produce engaging, informative content for various platforms (social media, websites, newsletters) that reflects our brand’s voice and appeals to our target audience.
Market Research:
Conduct research to identify market trends, customer needs, and new opportunities to increase brand awareness and product uptake.
Data Analysis:
Analyze campaign results and consumer behavior to report on effectiveness and recommend data-driven adjustments to strategies.
Collaboration:
Work closely with the sales team, product development, and external partners to align marketing initiatives with sales objectives and market needs.
Event Management:
Organize and participate in events such as webinars, conferences, and community engagements to promote ENGIE’s products and services.
Budget Management:
Assist in managing the marketing budget, ensuring efficient use of resources to achieve campaign goals.
Knowledge and Skills
Experience:
- Minimum of 3 years’ experience in a marketing role, preferably in the energy sector or a related industry.
- Strong understanding of marketing strategies, digital marketing tools and platforms, including social media, email marketing, and content management systems.
- Proficiency in data analysis and performance metrics using analytics tools (e.g., Google Analytics, CRM software).
- Excellent writing, communication, and presentation skills.
- Creative thinker with the ability to generate innovative marketing ideas.
- Ability to manage multiple projects simultaneously and meet deadlines.
Good To Have
- Experience with SEO/SEM and Google Ads.
- Familiarity with design software (e.g., Adobe Creative Suite) to oversee or guide creative processes.
- Knowledge of sustainable energy solutions and industry trends.
- Experience working in a multicultural environment and ability to collaborate effectively across teams.
Personal characteristics
- Highly organized
- Problem solving skills with desire for continuous improvement (personal & organizational)
- Able to multitask but remain focused.
- Player Leader Mentality
- Attention to detail
- Passionate about Marketing & Advertising
- Self-Motivated
- Creative
- Flexible and able to work under pressure to meet deadlines
- Having the will and the desire to learn from new experiences
Required qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
Language(s):
- English
- Key local languages
ENGIE is an equal opportunity employer, promoting diversity and committed to creating an inclusive environment for all. All applications are screened based on business needs, job requirements and individual qualifications, without any regard to origin, age, name, sexual identity, orientation or preference, religion, marital status, health, disability, political opinions, union involvement or citizenship. A special advertisement to ensure that women are aware of the fulfilling careers available at ENGIE, Females are strongly encouraged to apply, however, all roles are open for all genders. We are striving to improve our gender balance because our differences are our strengths.