Job Title: Campaign Activation and Branding Manager – SAC
Office Location: Lusaka
Division: Crop Science
Job Level – South / East Africa: VS 1.2
Date Posted: 2/8/2023
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity, and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities, and redefining ‘impossible’. There are so many reasons to join us. But if you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
// The Campaign, Digital Activation and Branding Manager for SAC (Zambia, Zimbabwe, Mozambique, Malawi) is responsible for the Campaign Activation Team which is responsible for the design and execution of master and tactical marketing plans for seed and CP products and paid media, including campaign management, marketing programs, product marketing communication and promotional activities.
// Collaborate with relevant functions (GTM, Partnerships, Knowledge Transfer, Sales, Market Development, Field Solutions, Regulatory, Country Managers and CCL) to effectively execute on campaign plans based on go to market strategies by ensuring that brands are presented consistently, and campaigns, launches and events are delivered to deadline.
// Budget development for all Campaign Activation activities for the entire SAC region and monitoring on monthly basis to ensure appropriate resource allocation.
// Responsible for Purchase Order Approval for all Campaign Activation activities across SAC.
// Implementation of approved product brand guidelines in communication, packaging, collateral etc in SAC
// Supporting of the Small Holder activities in the SAC Country group.
// Facilitation of digital enablers and last mile reach activities (LEAD, Advisor program and Track & Trace)
Key responsibilities and tasks
// Implement and execute on customer (farmer and channel) focused marketing campaigns linked to GtM strategies to achieve annual business targets.
// Core responsibilities in development and implementation of marketing campaigns will include:
Develop core messaging for products, USP and value proposition aligned to MD and GtM Manager
// Identify new and innovative (disruptive) ways and concepts to increase brand awareness, product usage and market share
// Track effectiveness of campaign /communication and implement action basis learning
// Leverage digital solutions and platforms to optimize campaign effectiveness and messaging
// Plan and support the execution of promotional and trade events
// Build collaborative working relationships with key internal and external partners (suppliers and agencies) for SAC to ensure efficient and cost-effective supply and service delivery of marketing material and services in line with guidelines and strategy.
// Coordinate the implementation of comprehensive marketing launch plans for new product launches in SAC.
// Implement a process to track key competitors marketing and campaign approaches and activities.
// Collaborate with business intelligence and customer insight team to develop in depth market and customer understanding to ensure marketing campaigns are customer focused.
// Create a customer centric and on the ground campaign activation team in SAC which places customer needs, value proposition and practical implementation central to all decision making.
// Ensure and support the effective role out of product brand guidelines in marketing and campaign material as well as labelling and packaging across SAC.
// Work with the GtM managers and strategy team to ensure effective resource allocation in terms of communication, demand generation and promotional activities in line with growth potential and strategy.
// Optimize approved budget, ensure efficient spend on external resources, services, tools, and media.
// Manage and track monthly the annual advertising, promotional and demand generation budget for SAC
Market funding implementation and Tracking of performance of MF programs.
// Market funding training at ASM and TM level to increase awareness.
// Responsible for the roll out of MF programs at all levels of the business.
// Digital tool training, implementation as well as implementation of all necessary communication to distributor, wholesale, show owner and farmer level
// Channel support for implementation of new programs as well
Experience, Skills, and Qualifications
// Tertiary qualifications in Marketing, Brand Management, Business, or related fields.
// Minimum 3 years’ experience in Campaign and brand Management.
// Ability to Manage a high-performance team.
Experience in working with marketing campaigns, preferably digitally based.
// Agricultural background, experience in the seed, crop protection and/or biotechnology industry is preferred.
// Good Microsoft Office skills (Excel / Power Point / Word) a prerequisite.
// Highly motivated, creative, dynamic, and well organized.
// Good business and strategic acumen required.
// Excellent communication and presentation skills.
// Fluent in English, oral and written, is required.
// Customer and market oriented.
// Ability to prioritize multiple tasks with associated deadlines for deliverable results.
// Proven ability to influence effectively in a matrix organization and works well in teams.
// Project management experience.
// Budget/resource allocation and management experience.
// Ability to work well across both commercial and smallholder farmer markets.
Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
To apply for this job please visit bayerza.my.salesforce-sites.com.