Campaign Lead Southern Africa – Herbicides and Insecticides at Syngenta

Role purpose

• Ensure execution of the Herbicides & Insecticides strategy and tactics to meet the business and financial objectives of the Southern African markets.
• Lead the development & implementation of innovative & targeted marketing campaigns.
• Manage development and implementation of marketing strategies to satisfy customer needs.
• Operational Support to drive sales of Herbicides & Insecticides within Southern Africa, plus support portfolio management including in- and out licensing

Accountabilities

• Provide market intelligence input (trends, competitors analysis, constraints, value chain evolution) and monitor customer behaviour to deepen Herbicides & Insecticides market understanding
• Maintain 5-year forecasts for Herbicides & Insecticides products in the BA
• Design detailed campaigns to launch new brands, collaborating on the high-level content with rest of the team (Sales, CPD, Regulatory, etc)
• Develop and communicate branding, positioning, pricing framework
• Liaise with external agencies in relation to content generation and execution.
• Provide marketing arguments & support the sales team and support technical team with product life cycle management.
• Support selected distributor with selling stories for key products and marketing support material
• Sequence roll out in logical way to maximize efficiency and effectiveness
• Ensure campaigns are executed in line with marketing budget and plan
• Working with Sales to define and conduct post campaign effectiveness measurement
• Monitor all channel outlets and evaluate creatives for campaign impact and progress, and recommend improvements where necessary

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting.  From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.

Knowledge, experience & capabilities

Critical experience & knowledge

• Bachelors degree in agriculture, business and/or marketing
• 5 years or more sales and/or marketing experience
• Understanding of sales and marketing process
• Principles of brand management and marketing
• Applied knowledge of marketing practices and the use of different media in developing effective, efficient campaigns
• Beneficial if understanding of crop agronomy and pest control practices.
• Proven applied experience of working with sales teams to deliver campaigns effectively.
• Experience of working with marketing functions in the development of campaigns
• In-depth understanding of customer needs and ability to deliver customer-driven campaigns.
• Exposure to supply chain, forecasting, product development or product management practices

Critical technical, professional and personal capabilities

• Applies effective grower, channel and influencer segmentation.
• Develops/delivers innovative, customer-driven offers
• Delivers distinctive value proposition to customer
• Strong presentation, communication and interpersonal skills
• Ability to interact and build relationships effectively, at all business levels, internally and externally.
• Project management
• Leadership and motivation
• Analytical ability.

​​​​​​​Critical leadership capabilities

• Judgment
• Strategic thinking
• Focus on customers
• Planning
• Execution & results
• Collaboration
• Learning agility