TopFloor Limited
Our client whose aim is to create greater shared opportunities for the business and the communities they serve across the value-chain is looking to hire a Commercial Excellence Director.
Key Responsibilities:
Portfolio and Category/Channel Strategy
- Develop Local Integrated Portfolio Strategy, enabling optimal choices for sustainable growth, efficient DME allocations, and category profitability improvement, synergized with other teams.
- Co-Develop Country Commercial Strategy, informing it with country insights, ensuring consumer/shopper/customer focus.
Channel Mix Strategy
- Create Local Channel Strategy, developing and implementing this strategy supported by an efficient Commercial Policy, and ensuring alignment with sales teams.
- Secure Alignment in all relevant areas the portfolio, and channels.
Investment Strategy (Trade Investment/DME/Assets). - Manage Country Budget, overseeing and managing optimal allocation of resources.
- Optimize Trade Investment, improving ROI through optimal promo strategies, monetizing market insights, and capturing relevant SOP.
Shopper and (Omni)Channel Management
- Execute Customer Marketing Initiatives, delivering commercialization and customer marketing initiatives, including trade programs and in-store materials for best-in-class execution.
- Support Customer Teams by assisting team members with bespoke shopper programs, promo management, and category management.
- strategies and tactics and monitoring effective execution.
New Products Management
- Integrate New Products incorporating them into the portfolio strategy, ensuring they align with overall commercial objectives and channel strategies.
Promo Management
- Coordinate End-to-End Promo Management, overseeing promo management processes, ensuring effective promo accreditation and implementation.
- Optimize Promo Strategies utilizing market insights to develop optimal strategies that improve ROI.
Commercial Policy
- Develop and Implement Commercial Policy, maintaining and continuously improving policies that support channel strategy and drive efficient market operations.
Commercial Capability Development
- Build Commercial Excellence Capability by developing capabilities and insights to inform commercial choices and measure their impact and success.
- Ensure Team Capability Development by focusing on commercial excellence and ensuring growth, retention, and acceleration.
Requirements
- Bachelor’s Degree in both Marketing / Trade marketing and Commercial excellence.
- Proven experience in leading a Commercial role for at least 7 years.
- Track record of strategy design and delivery, annual marketing calendars planning and deployment.
- Track record of new product launches (excluding product development) and national consumer promos / platforms in-store execution.
- Frontline experience is highly encouraged.
- Full understanding and co development of country commercial strategy, cross-functional implications and interdependencies.
- Full understanding of country topline and margins performance drivers.
- Gravitas: confidence, authority, and presence that commands respect and influence within the organization.
- Strong understanding of commercial finance, industry and competition.
- Strong knowledge of beverage products and brands, strong trade marketing (shopper, customer, omni-channel) expertise.
- Customer focus and strong project management skills.
- Strong understanding of category / product P&L, different financial models and relevant product P&L performance drivers.
- Good awareness of commercialization process at a country and group level
Stakeholders’ management and alignment. - Exceptional business acumen and learning agility.
Method Of Application
Please visit our job portal here to apply before 30th August, 2024. Only shortlisted candidates will be contacted.