Lusaka South Multi Facility Economic Zone
Identification
Job Title : Corporate Affairs Manager
Reporting to : Director – Business Development & Marketing
Department : Commercial & Marketing
Job Purpose
To plan and direct the overall strategic function of public relations, marketing & customer care/support programs for the Lusaka South Multi Facility Economic Zone (LS-MFEZ). Ensuring that all activities are designed to promote, create, and maintain a favorable public image for LS-MFEZ both internally and externally. The job entails ensuring robust communication, marketing and customer care/support that promotes, maintains, and improves the image and reputation of the LS-MFEZ.
KEY RESULT AREA PRINCIPAL ACCOUNTABILITIES (MAIN DUTIES)
ACTION PLAN
To provide functional oversight for communications, marketing, and customer care/support for the LS MFEZ in line with the company’s strategic objectives. The job holder will ensure efficient and effective pursuit of: Strategic Goal No.3 Develop LSMFEZ Brand to be an Investment Destination of Choice.
- Preparation of the 5-year communications and marketing Strategy of the LS-MFEZ and the long-term communications and marketing expenditure estimates.
- Preparation and management of the implementation of the Annual Communication Plan for the LS-MFEZ.
- Preparation and management of the LS MFEZ Customer Care Policy.
- Drive communications, public relations, community affairs, and corporate social responsibility activities in alignment with corporate policies.
- Prepare and with the approval of the Managing Director issue press releases and press statements and respond to press queries aimed at enhancing goodwill and safeguard the good image as well as positively market the corporate brand of the LS-MFEZ.
- Oversee the efficient and effective management of the LS-MFEZ website and social media platforms in manner that interactively projects information that enhances company reputation and identity.
- Advise and guide the company regarding external/internal threats and opportunities and create strategies to protect, enhance and/or accelerate business strategies.
- Identifying new business development opportunities to enhance overall company and client growth.
- Oversee the timely, effective and good quality preparation of content for all LS-MFEZ communications materials across all media channels and platforms and to all categories and segments of stakeholders.
- Develop content for industry publications, press releases and brochures and other communication channels that aligns with communication objectives, key messages, and priorities, including identifying new ways to communicate with key stakeholders.
- Develop LS MFEZ standard brand guideline for use in all publications baring LS MFEZ vision, mission, and mandate.
CLIENT RELATIONSHIP/CUSTOM ER CARE
Provide functional oversight in ensuring that the LS MFEZ Customer Service Policy is being adhered to and the stakeholder and investors are being served in line with the approved policy.
RESEARCH
Keep up to date on industry trends, conduct market research on all SEZ locally and globally as well as for any new business and/or product lines which the LS MFEZ envisages to introduce.
MEDIA COVERAGE
Ensure that external coverage of company’s work is well secured and use of newspapers, radio and TV and company’s topics and massages in the national news agenda are widely covered. Package and develop LS MFEZ offering through physical, written, audio and visual modes.
Ensure that all company events are coordinated according to timeframes and the company fulfils its mandated function.
STAKEHOLDER ENGAGEMENT
Develop and drive key aspects of stakeholder management plans, including approaches to mapping and monitoring key relationships, engaging regularly with stakeholders, and supporting key personnel in developing and enhancing these relationships.
GOVERNMENT RELATIONS
Ensure close and cordial relations are maintained with all line ministries and that all communications are in line with Governments mandate.
INVESTOR RELATIONS
Solicit and map new investors to the LS MFEZ for mutual business benefit and in line with LS MFEZ vision and mission.
CORPORATE SOCIAL RESPONSIBILITY
Ensure that LS MFEZ Corporate Social Responsibility policy is adhered to and the LSMFEZ consistently engages in CSR activities.
MARKETING
Engage in aggressive promotion of the LS MFEZ through deliberate target marketing aimed at promoting and packaging the LS MFEZ. This includes EXPOs, business meetings both locally and internationally, in line with LS MFEZ approved marketing strategy and plan. This may include and not be limited to: Packaging of unpacked LS MFEZ land
- Investor solicitation for packaged projects
- Funder solicitation for infrastructure projects
- Marketing of new revenue lines
- Marketing communications to promote existing and new revenue lines
ADVERTISING
Ensure all advertisements are in line with LS MFEZ brand guideline and standards conveying sound messages about the company.
POLICIES
Adheres to and implements all company policies and procedure.
Minimum Required Qualifications & Experience:
- Full Grade 12 Certificate.
- Bachelor’s Degree in marketing, Communication & Media, Public Relations or related field
- Master’s Degree in marketing, Communication & media, Public Relations or related field is an added advantage.
- 5 years post qualifying experience
- Professional Membership to a relevant body such as ZIPRC
- In depth research and analysis
- Excellent Interpersonal skills
- Creativity, innovative adaptability
- Mult-tasking skills
- Good understanding of Business practices
- Must possess excellent communication skills
Method Of Application
Candidates who meet the specified requirements are encouraged to apply by submitting their application together with an updated Curriculum Vitae, copy of National Registration Card and certified copies of academic and professional certificates as a SINGLE DOCUMENT to [email protected] not later than Friday 8th November 2024.
All applications should be addressed to:
The Managing Director
Lusaka South Multi Facility Economic Zone
Plot F10723, Chifwema Road,
LUSAKA.