Altus Financial Services Limited
1.PURPOSE OF A JOB
Responsible for all marketing strategies and activities within the company.
2.STATEMENT OF DUTIES
The employee shall be responsible for, inter alia, the following:
i) Planning and coordinating of the company’s marketing activities.
ii) Maintains and fosters a sound working relationship with various stakeholders.
iii) Research and analyses market trends, competitor offerings, demographics, and other information that affects marketing strategies.
iv) Using research findings and analysis to provide direction to managers regarding upcoming marketing projects, new products or services, and overall strategy.
v) Identifying areas for improvement in product offerings, sales tactics, marketing strategy and promotional activities.
vi) Weighing in on important decisions involving product advertising, packaging, media channels, and branding.
vii) Maintaining the department’s budget and ensures all marketing activities are cost effective.
viii) Working with other company officers to establish budgets and marketing objectives.
ix) Monitoring marketing and sales performance and adjusts strategies as needed.
x) Adhering to and implementing all company policies and procedures.