Sales and Marketing Manager at Mukuba Hotel

Role Overview:

The Sales and Marketing Manager is responsible for developing and implementing comprehensive sales and marketing strategies that drive business growth and expand market share. The role involves managing the sales and marketing teams, overseeing all marketing campaigns, and ensuring customer satisfaction while fostering relationships with key stakeholders. The Sales and Marketing Manager will report to the General Manager.

Key Roles and Responsibilities:

1. Strategy Development:
   • Lead the development and implementation of sales and marketing strategies to achieve business growth and market share objectives.
   • Identify target markets and customer segments to optimize sales and marketing efforts.
   • Continuously analyze market trends, competitor activities, and customer needs to adjust strategies accordingly.
2. Sales Process Management:
   • Oversee the entire sales process, ensuring it runs smoothly from lead generation to closing deals.
   • Set sales targets and KPIs for the sales team, ensuring they are met or exceeded.
   • Monitor and manage sales pipelines and forecasts, ensuring timely follow-ups and conversions.
   • Customer Relationship Management:
   • Develop and maintain strong relationships with key customers and stakeholders.
   • Address customer inquiries, resolve issues promptly, and provide high-quality customer service.
   • Implement customer retention strategies to improve loyalty and repeat business.
3. Sales and Marketing Team Management:
   • Manage, mentor, and motivate the sales and marketing teams to achieve high levels of performance and productivity.
   • Conduct regular training sessions to enhance the team’s skills and market knowledge.
   • Set performance goals, monitor progress, and provide coaching and feedback to improve performance.
4. Market Research:
   • Conduct comprehensive market research to identify new business opportunities, market trends, and evolving customer needs.
   • Analyze competitor activities and market conditions to identify potential threats and opportunities.
   • Provide actionable insights to senior management to inform strategic decision-making.
5. Reporting and Analysis:
   • Prepare and present detailed sales and marketing reports to senior management, outlining progress towards business objectives.
   • Analyze sales performance metrics, marketing campaign effectiveness, and customer feedback to refine strategies.
   • Use data to identify opportunities for improvement and make informed decisions to optimize performance.
6. Marketing Strategy Development:
   • Lead the development and execution of comprehensive marketing strategies to promote products and services.
   • Oversee digital marketing, advertising, and promotional campaigns to increase brand awareness and drive sales.
   • Continuously assess the effectiveness of marketing initiatives and adjust strategies to maximize ROI.
7. Brand Management:
   • Ensure consistent and compelling brand messaging across all marketing channels.
   • Oversee the development of marketing materials, such as brochures, newsletters, and social media content, ensuring they align with brand guidelines.
   • Maintain and enhance the company’s brand image and reputation in the market.
8. Campaign Management:
   • Plan, execute, and monitor marketing campaigns to drive customer engagement and increase sales.
   • Evaluate the success of campaigns, adjusting strategies to improve results where necessary.
   • Coordinate with external agencies and vendors for the seamless execution of campaigns.
9. Customer Insights and Feedback:
   • Collect and analyze customer feedback to inform product development and marketing strategies.
   • Use customer insights to refine messaging, product positioning, and marketing campaigns.
   • Conduct surveys, focus groups, and other research to gather valuable customer opinions.
10. Budget Management:
    • Manage the sales and marketing budget, ensuring optimal allocation of resources across various activities.
    • Monitor expenses and optimize marketing spending to ensure cost-effectiveness.
    • Track return on investment (ROI) for all marketing activities and adjust spend accordingly.

Minimum Qualifications & Experience:

• Grade 12 Certificate.
• Bachelor’s Degree in Sales, Marketing, Business Administration, or a related field.
• Professional Membership with Zambia Institute of Marketing (ZIM) or equivalent.
• Minimum of eight (8) years of relevant work experience in management or a similar position.

Application Process:

Qualified candidates who are eager to contribute to the success of Mukuba Hotel Limited and are willing to be based in Ndola District, Copperbelt Province, should submit the following documents:  Application letter addressed to the General Manager.  Updated Curriculum Vitae (CV) with three (3) traceable referees.  Proof of membership to a relevant professional body.  Copy of National Registration Card (NRC).

All applications are online. Go to https://forms.office.com/r/GmsuZin9NY

The deadline for receiving applications shall be 31^st March 2025.

Take note that the Zambia Qualifications Authority (ZQA) certificate of verification and evaluation of qualification will be required before the job offer.

Mukuba Hotel is an Equal Employment Opportunity Employer