Phoenix of Zambia Assurance Company Limited
SALES AND MARKETING MANAGER
About Phoenix Assurance
Phoenix of Zambia Assurance Company is part of Phoenix Assurance Group operating in various countries in Africa including Botswana, Mozambique, Namibia and Eswatini. With over 100 years’ experience in Africa, Phoenix Assurance Group is uniquely poised to provide outstanding risk and insurance services to its clients.
Purpose of the Job:
To develop and implement effective marketing, advertising, sales and communication strategies, and enhance customer engagement by promoting the company’s brand position through the promotion of its products and services and execute strategies to expand our market presence and branch networks.
Key Duties and Responsibilities
Develop and implement marketing and sales strategies to achieve revenue generation, increase of market shares and overall business growth for the company by planning daily, weekly and monthly sales activities.
Set marketing and sales objectives by planning, developing, implementing and evaluating advertisements and marketing
Conduct market analysis to monitor trends for new products and service development, and champion the development of such products and services.
Research and develop marketing opportunities, and plan and implement new sales plans.
Manage advertising by providing and monitoring periodic content/promotions for all communication channels, including amongst others but not limited to the company’s websites, social media accounts.
Determine the demand for products and services offered by the company and identify potential customers.
Develop new products as appropriate, using field data and competitor analysis.
Champion marketing strategies to promote company brand, its products and services and customer engagement.
Coordinate regular customer satisfaction surveys and market research.
Prepare and monitor annual budgets for the Sales and Marketing function and provide monthly Budget v Actual reports.
Interacts with the local community, business organizations, and industry networks to promote goodwill and generates new businesses
Maintain relationships with clients/brokers by making regular visits, understanding their needs, solving their issues and anticipating new marketing opportunities.
Enhance company visibility and build confidence with other insurers to expand the co-insurance business.
Manage sales team targets and ensure that the sales team meets their quotas and goals and overall department sales target.
Manage, mentor and develop a high performance Sales Team to help them achieve and surpass requisite targets and oversee day-to-day sales, take charge of quotations and monitor customer response metrics.
Manage both the marketing and the sales staff, including branches to meet the company’s operations goals.
Manage underperforming Marketing Officers and branches, and take necessary corrective actions.
Oversee branch sales and marketing to enhance business growth and drive customer retention.
Drive increase in branch sales and marketing and increase visibility of offices at the branches for company growth.
Experience and Qualifications
Full Grade 12 Certificate or equivalent, including English and Mathematics
Bachelor’s Degree in Marketing, Business, Economics, Project Management or relevant field
At least 7 years’ work experience in insurance, financial sector or related industry
Wider knowledge of Insurance industry in Zambia added advantage
Excellent customer service, communication and negotiation skills
Experience in digital and online marketing
Experience in developing and maintaining marketing strategies
Personal Characteristics
Analytical
Honesty High level of Integrity
Attention to details and a keen listener
Passion for Excellency
Self-starter
Sense of urgency and accuracy
Networking and Relationship building
Submit your application via email to:
The Human Resource Manager
Phoenix of Zambia Assurance Company Limited
Zambezi Road, Roma
Lusaka
Method of Application
Applications must be emailed with the subject “Sales and Marketing Manager” to [email protected] on or before Thursday 13th June, 2024. Only electronic applications will be accepted. Should you not hear from us after 4 weeks, consider application not successful.